DENVER PARADE OF HOMES

In 2019, Parade of Homes launch its first-ever Google Ad campaign. The focus was on driving qualified audiences to schedule a tour and participate in specialty events Paws on Parade and Chefs on Parade. These ads drove over 4.3 million impressions and increased site sessions by over 104%.

2020 was a year unlike any other, with the COVID-19 pandemic. Luckily, the work to move the Parade to digital advertising helped make it less bumpy for a traditionally in-person event. Virtual home tours were made available, and we were able to continue to build upon the success we achieved with the previous campaign. In case, we drove the cost of Google Ad impressions down by 41% and increased impressions to over 11.8 million.