Digital and Content Marketing
Real Estate
Where's Pickles Properties
Where's Pickles Properties was founded by my husband and me. My husband initially set out to break into wholesale real estate, but as a newbie in the field, he needed to establish a bit of legitimacy.
​
He's modified his business goals over the past year, but here is some content I built for him to help kickstart his business.
DENVER PARADE OF HOMES
In 2019, Parade of Homes launch its first-ever Google Ad campaign. The focus was on driving qualified audiences to schedule a tour and participate in specialty events Paws on Parade and Chefs on Parade. These ads drove over 4.3 million impressions and increased site sessions by over 104%.
2020 was a year unlike any other, with the COVID-19 pandemic. Luckily, the work to move the Parade to digital advertising helped make it less bumpy for a traditionally in-person event. Virtual home tours were made available, and we were able to continue to build upon the success we achieved with the previous campaign. In case, we drove the cost of Google Ad impressions down by 41% and increased impressions to over 11.8 million.
